The trend for the use of mobile services is clearly growing. Increase in number of mobile phones shop day by day makes us clear that mobile phone usage is growing greater and faster. People also expect latest technologies to be implemented on their mobiles. In the first quarter of 2009, there were 490,000 Norwegians who used at least one mobile content provider weekly. When these also prove to be highly educated with a good income, it begins to be an interesting target to reach for many of our customers. Entertainment Media Research conducted in the latter part of 2008 a study in the mobile phones shop uk. It revealed that the most important barriers for the use of mobile services are:
- The services are too difficult to find (the user must track down the services, or use the services available on the mobile operator's homepage)
- Mobile services are perceived as expensive
- The speed is still too low for mobile internet
- Most websites are poorly suited to mobile and contribute to a poor user
These barriers are in the process of being wiped out. Among other things, helps operators' fixed-price subscription and Maximum price to lower and more controllable cost for data traffic. Netcom and Telenor have also gained speed on the development of the Turbo 3G network so that the majority in Norway now has access to fast NOK speeds for mobile surfing. After the launch of Apple's iPhone also has menus on handsets become more user-friendly, touch-based screens provide a richer user experience even on small mobile phones. This allows access to new services and mobile internet is far easier and more attractive than before.
What about development costs?
Previously it has been so one has to develop and customize a mobile application to "all" different mobile models and mobile operating system. This was both time consuming and expensive, while the application also had to be maintained for new phones as they were launched. Now they are finally approaching certain standardization in the mobile market which makes this job easier, and thus cheaper. Adobe Flash Lite is an example of a technology that is supported across most of the newer mobile models, and which thus makes the adaptation of applications easier than before. There is a wide reach in uk mobile phones shop for these mobile phone models.
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