Friday, March 12, 2010

Pepsi and Coke get a bit hot on Prices

Soft drink majors PepsiCo and Coca-Cola have increased prices of some
of their products by up to 20%, giving in to surging input costs at
last. While Coca-Cola has increased the prices of all its soft drink
brands in 300 ml and 2 litre PET bottles between 9% and 20%, PepsiCo
is understood to have raised prices by Rs 2 of all its 200 ml, 300 ml
and 600 ml bottles across all brand. "Price increase of soft drinks
have been happening in phase wise since November last year.
When contacted, a Coca-Cola spokesperson confirmed the development and
said the firm has increased the prices of "select packs in some
markets".

"Given the recent rise in commodity prices and those of the
ingredients for our beverages, our bottling partners have raised the
prices of select packs in some markets

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